Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Search Engine Optimisation is how we get your site to the top of search engines, such as Google, Yahoo, Bing and Ask. It’s imperative that your site not only appeals to the desired target audience, but appears to them. Optimising for certain words and phrases aids you in climbing search engine rankings. There are a few different options to consider when optimising a site for search engines:
- Pay per click advertising: This provides sponsored listings above organic search engine results. Although this method is effective in the short term, it can prove costly and is constricted by your monthly budget for advertising.
- Onsite and offsite optimisation: Although results for this are far more unpredictable in terms of time frames, once the results are achieved it is usually more cost-effective to maintain the ranking position. The process of onsite optimisation includes updates to headings, page titles and other keywords and phrases across the site. These are searched by Bots that crawl around the site from link to link checking content on each of the pages on the site. Offsite optimisation is achieved by the creation of links on relevant sites across the web, the same Bots then crawl through and see a link to your site and index it, the more relevant index references you have, the better.
